index2018-09-20

Why Facebook is hiring grade schoolers to listen to your conversations

facebook-office

Mark Zuckerberg told Congress on April 11th 2018 that the only thing people don’t like more than ads are ads that aren’t relevant. In order to better serve their community Facebook is hiring children to listen to your converations so that the content on your feed is related to things you actually care about.

Screen Shot 2018-09-20 at 11.56.15 AM

Facebook has partnered with three elementary schools in Silicon Valley to beta test this new project. Essentially each student is asked to listen to sound bytes which are captured through smart phone microphones (so long as the user has their microphone enabled) and choose from a selection of relevant ad words based on what they are hearing…to be continued.